RED BULL MUSIC
PRESENTS:
“CLUB CHAI”

Spatial Design

Public Works / San Francisco, CA
March 1, 2019

 

CREATIVE FOCUSES:

Concept Development
Projection Mapping
Animation
Typography
Installation Fabrication
Lighting 

COLLABORATORS:

Anum Awan
Interaction Designer | New Media Artist

PROJECT BACKGROUND:

Red Bull Music commissioned MACRO WAVES to design the environment for the 3 year anniversary celebration of CLUB CHAI, highlighting Oakland’s globally reaching dance party, label, radio show and curatorial project, founded by DJs/producers, FOOZOOL & 8ULENTINA. Connecting their sonic origins and global aspirations for the future, CLUB CHAI centers diasporic narratives, women, and trans artists, DJs and producers while hybridizing non-Western sounds with club music.

APPROACH:

Consulting with CLUB CHAI for inspiration on art direction, MACRO WAVES conceptualized and fabricated installations with digital animations to transform Public Works in San Francisco. The final direction took 1,000+ attendees into a visceral landscape that tied traditional Middle-Eastern elements with a futuristic underground rave setting.


EXPERIENCE RECAP


ANIMATED POSTER WALL

 

Digital posters were projection mapped onto the walls, adding to the futuristic rave scene aesthetic.

 
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LED DANCE FLOOR

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STAGE ACTIVATIONS

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Main stage arch was the focal point of the show,
bridging traditional design with futuristic visuals.

 
 
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PROJECTION MAP + ANIMATION DESIGN

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By Anum Awan

By Anum Awan

By Anum Awan

By Anum Awan

By Anum Awan

By Anum Awan

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HOLOGRAM AD PROJECTIONS

 

Holographic-like ads flickered the walls during the event.

By Anum Awan and Robin Birdd

 
 
 

CONCEPT RENDERS