Red Bull Music
Presents:
“Generations”

THE UC THEATRE, BERKELEY, CA
DEC. 7, 2018

 
 

FOCUS:

Experiential Design
Installation
Stage Design
Multimedia Design

 

PROJECT INFO:

1st generation immigrants have always been at the forefront of driving culture and innovation in the music & entertainment industry. Through “Generations”, the roots, experiences and contributions of these 1st generation immigrant artists will be told. While honoring the pioneers who broke ground in the industry, this event will also celebrate the next generation of artists pushing the envelope.

MACRO WAVES produced site-specific installations inspired by the relationship between the homelands and current homes of 1st generation immigrants. The installations explores the stories of select 1st generation immigrant artists by juxtaposing imagery of the “motherland” and “home”. Through the facades of Bodegas, Sari Sari stores, and Liquor Stores to the neighborhood block, the audience will be taken through generations of space and time.

 
 

LOBBY ACTIVATION

Homeland Mercado

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“Emulating the aesthetics of the bustling night market found in homeland countries. Through an variety of neon signs, the activation pays homage to businesses established by entrepreneurs of immigrant descent.”

 
 
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BAR ACTIVATION

Liquor Store Bar and Sari Sari Bar

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LIQUOR STORE BAR & SARI SARI BAR

Print & Packaging

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"…JUXTAPOSING IMAGERY OF THE “MOTHERLAND” AND “HOME."

 
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CONCEPT DESIGNS

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“Inspired by the Sari Sari neighborhood shops with an array products and store front facade found in the homeland.”

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