RED BULL MUSIC PRESENTS:
“GENERATIONS”

SPACIAL ACTIVATION

The UC Theatre / Berkeley, CA
DEC. 7, 2018

 

CREATIVE FOCUSES:

Experiential Design
Installation
Multimedia Design

 

PROJECT INFO:

1st generation immigrants have always been at the forefront of driving culture and innovation in the music & entertainment industry. Through “Generations”, the roots, experiences and contributions of these 1st generation immigrant artists will be told. While honoring the pioneers who broke ground in the industry, this event will also celebrate the next generation of artists pushing the envelope.

MACRO WAVES produced site-specific installations inspired by the relationship between the homelands and current homes of 1st generation immigrants. The installations explores the stories of select 1st generation immigrant artists by juxtaposing imagery of the “motherland” and “home”. Through the facades of Bodegas, Sari Sari stores, and Liquor Stores to the neighborhood block, the audience will be taken through generations of space and time.


RECAP VIDEO


LOBBY ACTIVATION:
HOMELAND MERCADO

46315779231_49b64e95ba_o.jpg
31376925227_7af5d56d06_k_V2.gif
 
 

Emulating the aesthetics of the bustling night market found in homeland countries. Through a variety of neon signs, the activation pays homage to businesses established by entrepreneurs of immigrant descendants.

 
 
Red Bull Generations-4.jpg
45403187225_85106fc01d_k.jpg
46265469932_e8f7e0a8bd_k.jpg
 

BAR ACTIVATION:
LIQUOR STORE BAR & SARI SARI BAR

32443907458_eb61c6462c_k.jpg
31376874547_b9f75efa5b_o.jpg
 

PRINT & PACKAGING:
LIQUOR STORE BAR & SARI SARI BAR

45403135155_822b5a7e83_z.jpg
46265530272_2aed7095c8_o.jpg
46265511292_fa4c6c7832_k.jpg
 

Juxtaposing imagery of the “motherland” and “home”.

 
46265516152_b6a4839fd0_k.jpg
 
44499233390_94d19908ad_k.jpg
 

CONCEPT RENDERS

Bar Activation.jpg
 
 

Inspired by the Sari Sari neighborhood shops with an array of products and store front facade found in the homeland.

 
 
Liquor store Bar 1.jpg
Sari Sari Bar 2.jpg
Liquor store Bar 2.jpg