RED BULL MUSIC PRESENTS:
“OAKLAND”

EXPERIENTIAL INSTALLATION

Geoffrey’s Inner Circle / Oakland, CA
July 28, 2018

 

CREATIVE FOCUSES:

Experiential Design
Installation
Stage Design
Multimedia Design
Projection Mapping
Video Animation
Lighting Design

 

PROJECT INFO:

Red Bull Music is an international platform that spotlights local rising music communities. Part of these global series, Red Bull Music makes a stop to the San Francisco Bay Area for "Red Bull Music Presents: Oakland". Focusing on tying Oakland's past to present DJ culture, MACRO WAVES was approached to design 2 stages and 3 activation installations.

Paying tribute to Oakland’s underground DIY party scene, this experiential environment explores the legacy sound and style cultivated across generation of Oakland’s creative enclaves. From block parties and sideshows to underground warehouse parties, this experiential environment activates Geoffrey's Inner Circle into a sanctuary space inspired by the reclaiming of spaces for and by the creative communities of color.


RECAP VIDEO

 

STAGE ACTIVATIONS

MACRO WAVES VIDEO MIXING | TV STAGE

MACRO WAVES VIDEO MIXING | TV STAGE

ANOTHER PARTY FAM DJ SET | CRATE MAIN STAGE

ANOTHER PARTY FAM DJ SET | CRATE MAIN STAGE

SMART BOMB OAKLAND LO-FI BEAT SET | CRATE MAIN STAGE

SMART BOMB OAKLAND LO-FI BEAT SET | CRATE MAIN STAGE

DJ SHORTKUT DJ SET | TV STAGE

DJ SHORTKUT DJ SET | TV STAGE

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AUDIENCE ENGAGEMENT | CRATE MAIN STAGE

AUDIENCE ENGAGEMENT | CRATE MAIN STAGE

 

INSTALLATION ACTIVATIONS

LEVANGUARD VISUAL ART EXHIBITINO CURATED | ART GALLERY

LEVANGUARD VISUAL ART EXHIBITINO CURATED | ART GALLERY

PHOTO BACK DROP | LOUNGE AREA

PHOTO BACK DROP | LOUNGE AREA

DJ TRIBUTE ALTAR

DJ TRIBUTE ALTAR

 

CONCEPT & DESIGN

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A cultural nod to the past, nostalgic materials were used to give emphasis to Oakland's vibrant DJ history. Wood as a raw material reflected the underground component.

 
 
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Inspired by the culture of "crate-digging"
(spending hours on end searching for the rarest record through dusty milk crates), we chose to utilize the milk crate as an essential material throughout the installations.

 
 
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Utilizing the television as the main media to translate information, we created a dynamic television stage that featured live video feed of the DJ mixing. 

 
 
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