Comprised of three environments associated with summer experiences, SPF 30 challenged what the quintessential summer is. The interpretations showed the banality of summer that is just as memorable as one’s most picturesque moments.
SPF30 provided context of what summer means in the Bay Area where seasons are ambiguous and a majority of its families were once working class. Through monochromatic colorscaping, SPF 30 simplified the elements in each environment down to their functional purposes, helping to create a homogenous experience for its viewers.
Pop-up Food provided by Hood Yums + live music from Josh Icaban, Tyrese Johnson Music, & Jon Reyes